FRAK 2026 AGENDA
Learn how experienced fractionals are winning clients, sharpening positioning, building referral networks, pricing their work, using AI effectively, and running healthier businesses.
Check out agenda so far, details on what to expect and hotel information.
What to Expect
Wednesday, October 28 | VIP Day
Exclusive VIP programming, main-stage sessions, a fireside chat, and the FRAK Welcome Reception.
Thursday, October 29 | Day 1
Main-stage programming, breakout sessions, peer learning, networking, and happy hour.
Friday, October 30 | Day 2
More sessions and breakouts, the closing keynote and Fraktastic Finale, followed by our farewell event at the Sunset Pavillion (previously Marshall's Outpost).
Stay at The Westin Kierland Resort & Spa
Stay onsite in Scottsdale and make the most of your FRAK experience.
- Hotel: The Westin Kierland Resort & Spa
- Recommended staying Friday night. Discounted room rate is available through November 1.
- Discounted room rate: $384 + tax (includes $25 resort fee)
- Hotel reservation cut-off date: Wednesday, October 1
- Airport proximity: Phoenix Sky Harbor International Airport (PHX), approximately 30–40 minutes from the resort
- Looking to stay Tuesday night? Email jen@fractionalconference.com and we'll help coordinate your stay.
Reservations must be canceled at least 21 days before scheduled arrival to avoid a one-night room-and-tax charge
